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Monday, July 18, 2011

United Visual Artists Y-3

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New York

2010


As part of New York Fashion Week 2010, UVA created a light installation for the Y-3 fall 2010 fashion show. A clean, sharp performance was designed for Adidas and Yohji Yamamoto’s innovative Y-3 brand.
Starting with a white monolith of light, a void was created out of which the models emerged. White lasers were then used to define the catwalk area, building an illusion of architectural forms that shifted in shape and composition over the course of the show.
http://www.uva.co.uk/work/y3-awss-10#/0